Tom Pierson, ACE
Tacoma-Pierce County (WA) Chamber of Commerce
Chambers across the country are going through a huge change in their business models and are continuing to look for new programs and services that our members, our clients want. In today’s world if you are not relevant to today’s economy you will be a relic very quickly! W.A.C.E. and its leadership continue to ask and listen to our members to make sure what we are doing for you is exactly what you need and when you need it.
The 2013 Board of Directors for W.A.C.E. has again developed a very ambitious plan which has been designed to promote and enhance professional growth and competence of chamber executives. This plan includes items such as looking at ways to expand and build on the successful Economic Development Essentials program, develop comprehensive marketing tools to assist you in communicating the value of membership, expanding our video resource library for your viewing, looking at what new models and trends have for chambers in the future.
One thing I often say about W.A.C.E. is that if you take full advantage of your W.A.C.E. membership, your chamber’s value to your members will be increased. Whether your chamber is small or large, or anywhere in between, the principles of W.A.C.E. apply to all chambers and to all professionals in your organization whether they are Interns, work in Government Affairs, Tourism, Economic Development, Membership or is the CEO. Whether you are new to the industry or are one of the industries ‘Tribal Elders’ – there is always new information and new things to learn and apply to your organization.
W.A.C.E has always provided top-notch professional development opportunities and a world of resources, and this year is no different. In a time where uncertainty is a norm in our nation’s capital, we want to bring certainty and a conviction that chambers of commerce are even more relevant to our local businesses like never before.
If you have not already, I highly encourage you to:
• Take advantage of W.A.C.E.’s programs and services;
• Utilize the resource library and ask questions;
• Use the W.A.C.E. Tool Kit Survey at your chamber (and please feel free to ask me how my chamber has successfully implemented the survey into our strategic plans);
• Participate in a webinar;
• Budget now for the 2014 Conference in February 2014 at LAX!
Another valuable tool is the Academy Program, guaranteed to give you the tools for a successful chamber career. Academy is set for August 4-7 in Sacramento—so come join us and let your mind be expanded!