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Charise McHugh

Tallia Hart (San Rafael CA) (left)  last year’s recipient, presents the 2007 Hammond Award to Charise McHugh (Half Moon Bay CA)

This award is presented as a tribute to William E. Hammond and in recognition of his outstanding work in chamber management. William E. Hammond, a regional manager for the U.S. Chamber of Commerce, established the Western Institute format, as we know it today. This scholarship award is presented to a full-time chamber executive for accomplishments during his or her early years in the profession or organization management.

Charise McHugh, president & CEO of the Half Moon Bay/Coastside CA Chamber of Commerce & Visitors Bureau is the recipient of this year’s Hammond Award.  She was hired as the chamber's executive director in 1996, and over that period of time has increased the chamber's revenue by 300%, and membership has gone from 330 members to 720.

Being very active in her community is an understatement. Charise cites as one of her accomplishments elevating the chamber to a position of respect and importance in the community.  The chamber is always invited to the table by city and county officials on any subject relating to the Coastside.

She also prides herself in getting the county to establish bus service to her area. The chamber covers 250 square miles of rural roads and a public bus service has been a tremendous asset to the quality of life on the coast.  Charise stated, "We no longer have mothers walking with small children along Highway 1, and many school children can use the bus to get to and from after school sports.  Also, residents can get into town to shop and patronize our businesses."

Charise is also proud of getting CalTrans to allow the chamber to put plants in the Highway 1 median.  "This doesn't sound very difficult or important, but it has been an eleven year project," according to Charise.  "CalTrans does not plant medians any longer.  People come to Half Moon Bay everyday, not realizing there is a Main Street. I often hear, 'Well, Highway 1 looked so awful, we didn't bother to turn off.' It now looks beautiful and inviting and will be of benefit to all businesses on the Coastside."
 

Hammond Award Application

 

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