|
Walnut Creek Chamber of Commerce
2003- 2004 Business and Action Plan
Walnut Creek Chamber of Commerce Mission Statement:
The purpose of the Walnut Creek Chamber of Commerce shall be to
advocate the common business interests of its general membership, to
foster and promote a healthy and competitive business climate, and
to enhance the quality of life throughout the City of Walnut Creek
and the County of Contra Costa. |
|
AREA |
COMMITTEE/TASK FORCE |
TASKS |
BOARD LIAISON/ RESPONSIBLE PERSON |
TIME FRAME |
|
Membership |
Ambassadors |
·
Provide “official goodwill” on behalf of the Chamber at B.A.S.H.’s,
grand openings & other events.
·
Develop 1-page business plan
·
Coordinate Operation Thank you
·
Conduct personal visits to Chamber members to deliver the annual
directory and conduct membership surveys |
Huda Baak |
|
|
Business Links |
·
Offer valuable networking opportunities through the exchange of
business leads |
Moderators, as
selected each 6 months |
|
|
B.A.S.H. –
Business and Social Hour |
·
Offer members & guests the chance to network with business & civic
leaders |
Staff/ various
business hosts |
Monthly |
|
Member Orientation
Reception |
·
Familiarize business representatives with the Chamber’s programs and
benefits |
Staff |
Monthly |
|
Membership
Recruitment Task Force |
·
Create membership department
·
Develop 1 page business plan
·
Develop creative ways to increase Chamber membership, e.g.
o
Offer an incentive to join (gift basket, discount card, free or
reduced advertising, etc.)
o
Develop Membership User’s Guide
o
Work
with Dues Re-evaluation Task Force for dues-related incentives |
|
|
|
Business
Services/Marketing Task Force |
·
Develop plan to use the web site to market business to each other and
the community
·
Develop 1-page business plan |
Jim Etherington |
|
|
Trade Faires |
·
Provide members with an opportunity to promote their products and
services |
Staff |
Twice a year –
February and September |
|
Communications |
Communication
Committee |
·
Develop appropriate content ideas for
o
newsletter
o
annual directory
o
website
·
Review chamber publications as required
·
Explore writing chamber articles for the Nutshell
·
Continue article in Walnut Creek magazine
·
Try
to get more publicity in Contra Costa Times
·
Develop 1-page business plan |
Barney Fonzi |
Quarterly meetings |
|
E-mail blasts |
·
Write and e-mail Insider Report
·
Use
e-mail blast to notify members of upcoming programs and events |
Jay Hoyer |
Bi-weekly |
|
Map |
·
Produce annual map |
Staff |
Annual |
|
Survey |
·
Conduct periodic business surveys
·
Create online polling |
Staff |
Ongoing as needed |
|
Website |
·
Maintain state-of-the-art website
·
Ensure that website links to other appropriate websites
·
Train all staff to use features |
Staff |
Ongoing |
|
Advocacy |
Civic Affairs |
√ Monitor
local government issues
√ Coordinate
appropriate Chamber action
√ Invite key
legislative representatives to address the group.
·
Develop 1-page business plan |
Ron Brown |
Monthly |
|
Education |
·
Partner with business, education and civic leaders to support
workforce development
·
Sponsor bi-annual job shadowing
·
Host
annual Teachers’ Appreciation event
·
Support Career Days
·
Produce Job Guide for students
·
Consider other ideas, e.g.
o
Teacher workshop with stipend paid by business
o
Career Day for middle schools
o
Leadership program for high school students
·
Develop 1-page business plan |
Marnie McLeod |
Monthly |
|
Education
Foundation |
·
Activate foundation trustees to develop a mission statement, action
plan and funding plan |
Jay Chafetz |
|
|
WALPAC, a
political action committee |
·
Support pro-business city council candidates and issues facing the
business community.
·
Begin annual fundraising.
·
Develop 1-page business plan |
|
|
|
Events/Programs |
Art & Wine
Festival |
·
Plan
and implement the 22nd annual Art & Wine Festival
·
Develop 1-page business plan for 23rd annual Art & Wine
Festival |
Jacque Salas |
|
|
Job Forum:
community series |
·
Assist people in their job search by offering free evening sessions
with human resource experts |
Staff |
|
|
State of the City
Forum |
·
Coordinate with City to develop program that provides overview of city
and business activities for the upcoming year from the Mayor/City
Manager and Chamber perspectives |
Harriette Heibel/
Jay Hoyer |
January, 2004 |
|
Installation
Luncheon |
·
Install Board Chair and Directors |
Staff/Lu Bible |
March, 2004 |
|
Leadership Contra
Costasm |
·
Complete 2002-2003 program
·
Recruit for 2003-2004 class
·
Work
with Leadership graduates to conduct 2003-2004 program
·
Develop 1-page business plan |
Marcie Hochhauser |
Ongoing |
|
Leadership Contra
Costa Alumni |
·
Develop an alumni program
·
Promote the community’s use of graduates
·
Consider development of a “leadership boot camp” that provides
information on how to get more involved with city commissions,
council, etc.
·
Develop 1-page business plan |
Patty Friesen |
|
|
|
·
|
|
|
|
|
Technology |
·
Guide the Chamber office into becoming technologically secure and
efficient in communication with members and the business community
·
Support Think Security First program |
Lu Bible |
Monthly or more
often as needed |
|
Think Security
First |
·
Inform community members of the need for Internet security
·
Provide the community with the means and training to become cyber
secure
·
Offer a “best practices” program to other chambers around the United
States.
·
Refer to 1 page business plan |
Neal O’Farrell |
As needed; refer
to schedule in marketing plan |
|
Organization Development |
Finance Committee |
·
Recommend an annual budget to the Board
·
Review Chamber finances quarterly |
Rick Wise |
|
|
Dues Re-evaluation
Task Force |
·
Re-evaluate Chamber’s dues structure; consider:
o
Scaled contributions if you pay early
o
Scaled contributions for paying for multiple years
·
Work
with Membership Recruitment Task Force for dues-related incentives
·
Make
recommendations to Board of Directors for implementation |
Rick Wise
Dan White |
|
|
Revenue
Enhancement Task Force |
·
Form
Task Force to look at how to increase revenue from sources other than
dues. e.g.
o
Sponsor joint events with other organizations.
o
Rent
and/or sell Chamber membership list.
o
Sell
merchandise with Walnut Creek logo.
o
Sponsor Welcome Neighbor Program…sell opportunity to sponsors.
o
Have
Chamber discount card (for events, retail, etc.)
o
Sell
advertising in Chamber newsletter.
o
Purchase building and lease extra space to non-profits.
o
Package events (Art & Wine w/restaurant, w/hotel).
o
Sponsor Iron Chef competition.
o
Sponsor A Taste of Walnut Creek. Publish a cookbook after the
event. |
Carol Hanrahan |
|
|
Volunteer
Recruitment Task Force |
·
Provide more recognition for volunteers; work with Communication
Committee to ensure recognition is included in Chamber’s various media
·
Include business of the month or volunteer of the month in the
newsletter
·
Recognize board members, Ambassadors, and other volunteers at
BASH/events
·
Promote volunteer opportunities at New Member Receptions
·
Include an Invitation to volunteer on the dues renewal notice
·
Recognize Ambassadors and other committee chairs in the Directory |
Sherry Bennett |
|
|
Strategic
Partnerships Task Force |
·
Attend various events sponsored by the DRA (sponsorship funds)
·
Have
the city write an article for Business Focus.
·
Write an article for the Walnut Creek Nutshell.
·
Ask
city to donate venues for Chamber sponsored events (Heather Farm Park;
Regional Center for the Arts.
·
Have
a Chamber liaison with the city
·
Link
to City website from ours.
·
Create alliances with other organizations.
·
Have
Chamber liaison for regional government organizations and attend their
events (ABAG, etc.) |
Lisa Hotchkiss |
|