Chairman’s Message


As customary as it might be to say how excited and proud I am to serve as your Chairman of the Board for 2018/19 - that is simply the case. I am humbled to lead such a diverse and talented Board and to keep advancing the work of the Chairmen who came before me.

I am particularly enthusiastic about our goals in the areas of branding for chambers and growing membership in the organization so near and dear to my heart. As we prepare for this work, I am especially grateful for the leadership and counsel of our Board, active committee members and talented W.A.C.E. staff.

In one form or another, W.A.C.E. has helped chart the path for chamber professionals since 1924. From the beginning, we have succeeded because we’ve stayed true to our core values and training for success in the areas of our core competencies.
By the same token, 2018 will be a year of embracing change and improving on an already solid foundation of work. I’ve always been a proponent for change; it is the thing that will keep us relevant and encourage growth and progress.

It is no secret that we must appeal to the next generation of member, staff and community, while not forgetting our already loyal members and raving fans by delivering our absolute best on their behalf.  No easy feat…but, I have every confidence we will succeed by following this game plan.

As a valued W.A.C.E. member, don’t forget you have many pathways to our programs and services…and I want to encourage you to take full advantage of the opportunities your association provides.

Even better is the fact that budgets and compressed schedules don’t have to be a barrier, as so many of our benefits can be accessed right from the comfort of your own office!  This makes it much easier to share the value of W.A.C.E. membership with your neighboring colleagues as well as your own team members…hint, hint.

I am counting on each of you as colleagues, and friends, to join me in putting your shoulder into this work of creating branding tools for local chambers and growing our membership to over 1,000 by the time we get to next year’s conference at Disneyland.

Your participation is the part of our deeply embedded organizational culture of helping one another, as well as helping our industry, and is the main ingredient in W.A.C.E.’s “Magic!”

That will truly make the 2019 conference in Disneyland “the happiest place on earth” for me!

Brad Hicks, CCE, IOM
2018-2019 W.A.C.E. Board Chair
President/CEO
The Chamber of Medford/Jackson County (OR)

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