 This year's W.A.C.E. Academy Plus two-part session provided timely and practical insights for chamber leaders. The sessions covered a deep dive into Federal Issues impacting businesses and communities, and tips on Mastering Modern Media.
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 W.A.C.E. has launched its 2025-2026 Webinar Series, a program designed to provide chamber professionals with the essential skills and knowledge to lead their organizations effectively.
 W.A.C.E.’s “Leader to Leader” column poses timely questions to Chamber leaders across the Western region to provide valuable insight and ideas to our readers.
This month, we asked: The W.A.C.E. 3-C Chamber Brand Project defined a set of key values that give Chamber credibility and influence. These included "Being a Trusted Convener and Connector," "Operating with a Results-Driven Focus," "Being a Proven Hub of Information", "Being a Defender of Business Values," and "Fostering a Culture of Collaboration." Of these, which of these are you leaning into now and why? For professionals in the Chamber industry, the path from staff member to CEO can feel both exciting and daunting. It’s a transition that requires not only a deep understanding of the industry but also a strong network and a resilient mindset. W.A.C.E. has become a crucial resource for many on this journey, providing the education, connections, and support needed to thrive in a leadership role.
We spoke with four Chamber leaders who recently made this significant leap. They shared their stories, insights, and how W.A.C.E. helped them navigate this pivotal career change.  Ever notice your members discreetly refreshing email during a presentation? Welcome to the Bored Room. It’s the disquieting space where talented board members go to sleep. Yet those same members could be your community’s most potent economic-development engine…with the right calls to action.
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January 2026
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