New Breakout Sessions Added to 2026 Conference

As we put the finishing touches on the W.A.C.E. annual conference, we have added three final breakout sessions to the lineup. These sessions focus on pillars of chamber work: infrastructure stability and community identity, and on an ongoing challenge:  non-dues revenue.  If you are looking for practical takeaways to help your members navigate the energy transition, better position your region for investment, or you're considering alternative revenue programs, you'll want to prioritize these additions.

All three programs are presented by Strategic Partner/Investor members of WACE.

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Beyond Dues:  How Chamber Travel Strengthens Engagement & Revenue
Wednesday, Feb 4 | 2:15 PM
This session explores how Chamber-led travel programs can go beyond traditional membership dues to create meaningful engagement and reliable non-dues revenue. Discover how experiential travel strengthens member relationships, elevates the Chamber’s value proposition, and creates sustainable non-dues revenue.
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Attendees will gain strategic insights, real-world examples, and proven strategies to implement a successful Travel program. Don’t miss this opportunity to enhance member engagement and positively impact your Chamber’s bottom line through travel initiatives.
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Integrating Strategic Direction and Brand Direction
Thursday, Feb 5 | 11:00 AM
Chambers often focus heavily on traditional economic development—supporting and promoting local businesses. However, there is a significant opportunity that often gets overlooked: how your community’s identity (its brand) aligns with its growth goals.
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In this session, we’ll move beyond "marketing" and look at how an integrated strategy for economic development and community branding can accelerate your goals. Learn how to rethink how your community shares its identity to more effectively attract businesses, visitors, and new residents.

Powering the West: Energy Demand, Reliability, and Advocacy
Thursday, Feb 5 | 2:15 PM
Economic competitiveness in the West is now inextricably linked to energy reliability. As demand continues to climb, Chamber leaders are being asked to step into the center of the energy conversation.
This regional briefing will cover the current state of Western energy demand and what you need to know to advocate for a reliable and competitive grid. We’ll break down the insights necessary for Chamber execs to stay ahead of infrastructure shifts and support long-term regional growth.

These breakouts round out our Thursday schedule, offering a deep dive into the macro-issues facing our communities today. Make sure to update your personal itinerary to include these sessions. Additional information on this year's conference can be found here.