![]() One of the measures tracked in the WACE Chamber Performance Survey tool is the "Net Promoter Score," which measures the strength of an organization's support among its customer base. Since we benchmark local Chambers using this metric, we thought it would be interesting to see how WACE held up on our own. The Net Promoter Score (NPS) is a customer satisfaction metric that measures how likely customers are to recommend a company, product, or service to others. It's calculated based on responses to the question, "On a scale of 1 to 10, how likely are you to recommend us to a friend or colleague?"
NPS is used by many businesses to assess customer loyalty, identify areas for improvement, and drive growth through customer satisfaction. Local Chamber NPS ratings measured through the Chamber Performance Survey have ranged from a -28 to a +70, with the average around +30. W.A.C.E. is ratified by the score of 68 received from our members when polled in September 2024, and plan to track (and report) it regularly to make sure we're still on target.
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