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  • About W.A.C.E.
    • Board of Directors >
      • Chairman's Message
      • Past Board Chairs
    • Strategic Plan
    • Emerging Leaders Council
    • W.A.C.E. Foundation
    • Links to Other Organizations
    • Contact
    • Blog
  • Conferences/Programs
    • Academy & Academy-Plus >
      • Academy Sponsorships
      • Academy Testimonials
    • Annual Conference >
      • Conference Sponsorships
    • Webinars
    • AI Learning Labs
    • Calendar
  • Membership Info
    • LIfe Members
    • Sponsor Marketing Opportunities & Guidelines
    • W.A.C.E. Survey Central
  • Awards/Recognition
    • Accredited Chamber Executive
    • Communications Awards >
      • E-Newsletter Award
      • Newsletter / Magazine Award
      • Social Media Impact Campaign Award
      • Video Award
      • Website Award
      • Overall Communications Award
    • Outstanding Chamber Award Program
    • Executive of the Year Award
    • Hammer Award
    • Hathaway Award
    • Pettit Award
    • Steve Rose Memorial Scholarship Award
    • Service Awards
  • Member Login

Government Relations 101 Toolkit

​Building Your Chamber's Voice in Government

​A practical, ready-to-use toolkit for chamber leaders who are building or strengthening a government relations program — especially designed for chambers with limited staff capacity. Developed by ACCE and WACE, this toolkit walks you through the full lifecycle of effective advocacy: making the case internally, setting up the right structure, engaging your members, and building the relationships that make your voice count.
2026 ACCE WACE Government Relations Toolkit
File Size: 966 kb
File Type: pdf
Download File

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What's Inside

This toolkit is organized into five modules that build on each other, though you're welcome to jump straight to what you need most:
  1. Why Government Relations Matters — The business case for advocacy, and how to separate it clearly from partisan politics
  2. Getting Started — Low-lift entry points, budgeting basics, and building internal support
  3. Creating a Structure — Governance, committee design, and building a legislative agenda
  4. Informing and Engaging Your Membership — Communications strategy and measuring your impact
  5. Relationship and Coalition Building — Working with policymakers, the press, and unexpected allies
​Each module includes a strategic overview, practical steps, key principles, and discussion questions for your board or leadership team — plus callout boxes with scaled-down guidance for smaller chambers.

Templates & Tools

Ready-to-adapt documents to help you put the toolkit's guidance into practice right away.

Government Relations Maturity Assessment
A self-assessment to help you gauge where your chamber's advocacy program stands today and identify your next priority steps.
Govt Relations Maturity Assessment
File Size: 20 kb
File Type: docx
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Public Policy Committee Charter Template
A starting framework for defining your policy committee's purpose, membership, term limits, and decision-making authority.
Govt Relations Public Policy Committee Charter Template
File Size: 18 kb
File Type: docx
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Position-Taking Decision Framework
A structured tool for evaluating whether and how to take a position on a policy issue — especially useful for contested or sensitive topics.
Govt Relations Position-Taking Decision Framework
File Size: 18 kb
File Type: docx
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Board Briefing Template
A ready-made format for keeping your board updated on government relations activity and outcomes.
Govt Affairs Board Briefing Template
File Size: 17 kb
File Type: docx
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Program Budget Framework
A worksheet for building a government relations line item into your annual budget, covering staff time, research, travel, communications, and events.
Govt Relations Program Budget Framework
File Size: 16 kb
File Type: docx
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Issue Intake Form
A simple form for capturing and triaging new policy issues as they're raised by members, staff, or your committee.
Govt Relations Issue Intake Form
File Size: 16 kb
File Type: docx
Download File


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P.O. Box 6585 | Santa Maria, CA 93456
Phone: (559) 909-1012 | sitemap | Privacy Policy
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