The Western Association of Chamber Executives (W.A.C.E.) is the premier organization for education and professional development for chamber executives and staff. W.A.C.E. represents more than 450 Chambers in 21 states and Canada.

2025 Executive Leadership Workshop 

May 15, 2025
Santa Barbara, CA
In today’s rapidly changing landscape, being in control of your Chamber’s communications and reputation is more critical than ever.

Join us to explore strategies to tackle the challenges of ensuring your chamber’s strategic communications stay on point amidst political shifts, economic uncertainties, and evolving workplace dynamics.

We’ll explore strategies for communicating value and relevancy to members, fostering an “abundance mentality”, and proactively addressing potential image issues.

Learn how to navigate sensitive issues, respond effectively to current events, and leverage public relations to strengthen your Chamber’s position as a trusted community leader, ensuring long-term stability and member retention even in uncertain times.

Registration Open for August 2025

Looking to build the foundation for your leadership journey as a Chamber professional?    
Ready to build your professional network and collaborate with peers to find solutions to your community's needs?

Registration for the 2025 Academy & Academy-Plus programs is now open. 
Jeremy Harris Picture
W.A.C.E. 2022-2023 Board Chair Jeremy Harris, ACE presents the "Essential Ingredients for a Successful Chamber" in video 1 of the Board Basics video series.

Board Basics

We are pleased to announce that the association has pulled together  some new and important resources to help your chamber succeed!
"We all know that a great chamber of commerce needs a great Board of Directors. To help you achieve that goal, we've produced three new "Chamber Board Basics" videos that you'll want to share with your team. We've assembled an assortment of W.A.C.E. podcast episodes and many other resources that you'll want to check out. To access please login to the "Member Portal" and check out our new Chamber Board Resources section."
John Brewer, President/CEO, Billings (MT) Chamber
View the Career Opportunity Bulletin for current job openings in the industry
Access hundreds of different sample documents of interest to chamber executives and staff
Get up-to-date results on the most current survey on key issues of importance to chamber executives

W.A.C.E. Insider Newsletter

Read the latest W.A.C.E. news, information and upcoming events in our monthly Insider Newsletter.

Ads Available in the Ad Wizard!

To help you continue to communicate your value during times of crisis, W.A.C.E. has created ad templates that reflect the current status of our local economy. Access the Ad Wizard as normal and choose from the "Spring 2020" ad set to see the new ads and create your own. If you purchased a license during the first release, there is no need to buy a new license. If you have not purchased a license, you will need to click on the "Register Here" link at the bottom right corner of the page.
Please note: Your login for the ad wizard is not the same as your login for the members only section.

Upcoming Events

Chairman's Circle Gold Members

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