For our first “Chamber Snapshot” Survey, we asked about two celebrations and what (if anything) Chambers are planning to do to celebrate.
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The Board’s Executive Committee recently approved the appointment of the following individuals to serve as members of the 2024 Nominating Committee:
W.A.C.E.’s mission calls on us to lead and promote the development of Chamber professionals. Through programs like the W.A.C.E. Academy, Annual Conference, and others, we seek to ensure Chamber professionals have the opportunities necessary to develop the skills and knowledge necessary to be effective catalysts and change agents in their communities. In a season of uncertainty and rapid change, Chambers and their leaders continue to support local businesses and their broader communities with innovative and impactful programming, on-point and trustworthy communications, and real community-oriented leadership. The work of local Chambers – including yours - is noteworthy. One of our highlights each year is the opportunity to recognize excellence to inspire Chambers everywhere to step up their game. “When I first started in Chamber work, I had some great mentors who told me that R&D in the Chamber industry means “rip off and deploy,” shared Glenn Morris. “One of the reasons I was successful as a local Chamber CEO was the willingness of peers to share and work collaboratively across communities.” Conference planning season is in full swing, and I’m thrilled to share that I’ll be serving as Chair for this year’s WACE Conference, February 3–6 in Tucson, Arizona. This year, we’re taking a fresh approach: elevating you as a whole person. Our theme, IGNITE: Mind, Chamber, Soul, reflects our commitment to spark your professional mindset, strengthen your leadership within your chamber, and fuel your creativity with opportunities that nurture your soul. A few months ago, I had the opportunity to visit the Westin La Paloma resort in Tucson AZ where the conference will be held, and it is stunning! I know you will love the desert landscape, the resort amenities, and, of course, the authentic food. In the face of an unexpected disaster, a community looks to its leaders. This is a critical time when your Chamber of Commerce can—and should—step up to guide and support local businesses. The key to fulfilling this vital role is preparation. As experts in a recent W.A.C.E. webinar emphasized, it’s not a matter of if a disaster will strike, but when. The "Preparing Your Members for Disasters - Resources & Best Practices for Chambers" webinar, the first in the 2025-2026 W.A.C.E. webinar series, brought together a panel of experts to discuss how chambers can position themselves as a trusted resource and leader for their community and members during and after a disaster. Chambers of commerce don’t get to pick the times—we answer to them. In mountain towns and metros alike, our relevance hinges on one thing: we must be relentlessly responsive to community needs. That’s not a slogan; it’s the job description for chambers.
ACCE’s new Horizon 2035 research makes this plain. Communities increasingly look to chambers as trusted problem-solvers, not just event planners or ribbon-cutters. In fact, a 2024 Harris Poll for ACCE found 81% of U.S. adults view their local chamber as a trusted resource and partner for business; nine in ten believe chambers help grow the local economy and address community challenges. That’s a mandate to lead, not coast. |
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October 2025
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